Build your Brand – A FAC Free Workshop POSTPONED 11-230p
12 in stock
In this workshop, cohorts will learn about color families, font choices and building logos and brands that embolden their passion for their products. Define the primary, secondary and tertiary market demographic and psychology hot buttons to create the brand and slogans, tag lines that resonate with each target demographic.
Discuss how different advertising media create unique ad challenges to understand each medium better as a delivery method.
Cohorts will create a mission statement from defined values, a brand name, logo look and color/font family.
Cohorts will then present their brand to attendees for ideas and improvements.
Workshop 1 of 4 through end of 2022.
Each workshop will build upon the last to culminate in a developed ad campain and media schedule with analytics to build exposure and familiarity.